New Rules of Marketing & PR
As I continue to read The New Rules of Marketing & PR, my eyes continue to open at how important communicating with your audience is both from a content standpoint as well as frequency. A few of the new rules of Marketing & PR that Mr. Scott points out are consistent with the book I read last week (The Zen of Social Media) and they are as follows:
- Marketing is more than just advertising
- PR is for more than just a mainstream audience (think about your niche market!)
- You are what you publish
- People want authenticity, not spin
- People want participation, not propaganda
Point three has really begun to resonate with my own personal life as indicated by this website itself. It is important from a Marketing standpoint to understand your niche markets and to monitor the blogs/forums where these consumers are. Those companies that dive in and offer assistance using these mediums (when appropriate) are seen as more credible where as those who fail and or ignore this communication can find themselves in trouble. Furthermore, you are what you publish-is your company publishing fresh and relevant content or are you simply copying and pasting information? It is imperative you take the time out to offer some value to your consumers with out expecting anything in return. If you are too busy to add fresh content there are websites that offer blog services, here is an intersting article detailing such services that RINF mentions in their blog: Click here. If your consumers become educated on your products/services/company via the content you are “publishing” this can help turn them into customers! Remember, what is the point of publishing content on a social media website if you prohibit comments (e.g. participation), encourage participation!
Tags: social media, The Zen of Social Media Marketing